Question & Answer

What Does a Showroom Cost?

2 min read Reviewed August 2026 Indicative price ranges, net

Short Answer

A digital showroom typically costs roughly between €65,000 and over €200,000 as a one-time investment — the range depends heavily on the equipment level: from a compact presentation room with a single display and simple control, through a mid-sized showroom with several interactive stations, up to a large-scale, elaborately staged brand space with premium equipment. The biggest cost driver is not the technology but the content production. The project calculator provides a first orientation for your case; a reliable figure only comes from the initial consultation.

In 30 Seconds

The range spans from around €65,000 for a compact presentation room to over €200,000 for a large-scale, elaborately staged brand space.
The biggest cost driver is the content production, not the technology — film, 3D and interactive content are almost always underestimated in initial budgets.
Content upkeep belongs in the budget from the start: without updated content, the space quickly becomes outdated.

The Four Cost Drivers

Display surface — an LED video wall is the most expensive single item; size and pixel pitch largely determine the price.
Interaction — touch stations, gesture control or configurators increase the effort, but are what turns the space into an experience rather than a slideshow.
Content — the production (film, 3D, animation, data visualization) is often the largest single line item and is almost always underestimated in initial budgets.
Lighting & space — lighting design and surfaces determine the perceived quality.

Equipment Tiers

Rather than sharply defined price tiers, the range is fluid: a compact presentation room with a single display and simple control sits at the lower end, around €65,000. With several interactive stations and custom content, the effort rises significantly. A large-scale, elaborately staged brand space with expansive LED, lighting design and elaborate production sits at the upper end, often above €200,000. Where exactly a project lands depends mainly on the content effort rather than the technology alone.

What Often Gets Forgotten

Three items missing from initial budgets

ongoing content upkeep — a digital showroom without updated content becomes outdated quickly
on-site electrical and network works
training for the staff who guide visitors through the space

Frequently Asked Questions

What is the biggest cost factor for a showroom?

Usually the content production — film, 3D and interactive content. The technology is easy to calculate; the content effort depends heavily on ambition and available material.

Are there ongoing costs?

Yes. Besides maintenance, content upkeep in particular needs to be budgeted. Without up-to-date content, a showroom quickly loses its impact — a clear operating concept pays off here.

Are the prices binding?

No, these are indicative ranges (net, plus on-site works). The binding scope results from an assessment of the space, goals and available content.

CalculatorEstimate your own costs GuidePlanning a Showroom TermDigital Showroom

Prices are rough, indicative ranges (net, plus on-site works) based on comparable projects and may deviate significantly in individual cases. For a first orientation, see the project calculator; it does not replace a reliable calculation. Last reviewed: August 2026.

Reliable Figures for Your Showroom?

In the audit, the range becomes a concrete calculation.

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